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Where the Next Billion-Dollar Food Brands Get Built

Apr 22, 2026

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7 min read

Where the Next Billion-Dollar Food Brands Get Built

Five Converging Forces. Billions in Motion. The Winners Are Being Built.

Mark Haas
Mark Haas
The Ultra Processed Food Test Case the Industry Hasn't Stress-Tested

Apr 22, 2026

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9 min read

The Ultra Processed Food Test Case the Industry Hasn't Stress-Tested

The protein miracle in your fridge has a story nobody is telling.

Mark Haas
Mark Haas
The Next Opioid Crisis Is Legal and On the Shelf

Apr 20, 2026

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5 min read

The Next Opioid Crisis Is Legal and On the Shelf

13x more potent than morphine. Legal. On the shelf at your gas station.

Mark Haas
Mark Haas
Your Consumer Just Lost Their Appetite

Apr 15, 2026

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11 min read

Your Consumer Just Lost Their Appetite

Here's Why That's Worth Billions

Mark Haas
Mark Haas
We Trusted the Wrong Sweetener

Feb 3, 2026

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13 min read

We Trusted the Wrong Sweetener

How marketing narratives outran the evidence in sugar replacement

Mark Haas
Mark Haas
"GLP-1 Friendly" Is the New "Keto Friendly."

Jan 13, 2026

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8 min read

"GLP-1 Friendly" Is the New "Keto Friendly."

And We Learned Nothing.

Mark Haas
Mark Haas
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Mark Haas

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